Collect, analyze and use data to learn about your customers.
Relationships that were once personal, but time consuming to maintain, can now be fully automated using Marketing Automation systems making all marketing strategies accessible and affordable.
Reach the right people, with the right message, at the right time through:

  • Scheduling the sending of personalized emails that reflect the company brand (logo, images and hotel information) to increase penetration with a profiled email campaign that is simple to implement and has a strong impact (e.g. Happy Birthday wishes, Meeting Package Promotion etc);
  • Management of web forms coming from your own website, collecting all the data both personal and related to the privacy of the customer and integrating them directly on the CRM;
  • Periodic and automated sending of communications for the authorization of the use of data as required by the New EU Privacy Regulation - GDPR Nr. 2016/679 and automatic updating of the database;
  • Extraction of master data and customer stays from the PMS for targeted marketing action;
  • Management of the results from the satisfaction questionnaires;

Marketing Automation

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