Innovation in food and wine tourism communications

Introduces: Roberta Garibaldi. Speakers: Roberta Garibaldi, Stevie Kim, Nicola "Tinto" Prudente, Carlo Vischi, Nicoletta Polliotto, Celeste Bartolini

Presents, coordinates and organizes: Roberta Garibaldi (www.robertagaribaldi.it)
Speakers:
Roberta Garibaldi, President of the Italian Food and Wine Tourism Association
Stevie Kim, General Manager of Vinitaly International;
Nicola "Tinto" Prudente, presenter of Rai Radio 2 and LA7;
Carlo Vischi, Advisor for the agri-food and tourism sector;
Nicoletta Polliotto, Founder and project manager Muse Comunicazione
Celeste Bartolini, owner of Orum Events

Meaningful, transparent and clear information, and also effective, meaningful and attractive methods. Communications require increasingly differentiated forms and methods, not only to intercept wine and food tourists, but also to involve them in taking part. Distancing has created new scenarios, new forms of encounter and dialogue. How is the trade fair sector evolving? Broadcasters and social media? What possibilities do Youtube, TikTok, Twitch, Clubhouse offer?