The Cervia for Pets Project: a Territorial Strategy for Operators from Romagna to Relaunch a Tourist Destination.

Speakers: Ilaria Laghi, Co-founder and comunication manager Trippet; Guests: Alessia Torri, owner Hotel Plaza Milano Marittima and project referent “Cervia for Pet” for Federalberghi Cervia-Milano Marittima

Often meeting the needs of a changing tourism industry requires structural intervention and large budgets for operators.
The 'Cervia for Pets' project conceived by Federlaberghi di Cervia-Milano Marittima shows how important it is to bring together complementary players usefully towards a goal.
The synergy is in fact between local operators, all from Romagna, in a product club to make a winning strategy. This cooperation has seen a union between the institutional sector represented by Federalberghi, Robinson Pet Shop, a leading company with 12 pet-stores in Emilia-Romagna, Trippet and the startup based in the province of Ravenna, created to support hosting facilities in the path of pet-accommodation that brings together one of the largest communities of travellers with dogs.
In this conference we will explore all the key points of the project, which demonstrates how cooperation between business innovation and targeted territorial strategies can lead to a new concept of experience that can be replicated on a large scale: from identifying a pet-friendly focus based on market analysis, to the features of a territory, up to identifying hotel packages based on the average customers.