Emilia Romagna is known as the Motor Valley due to its important contribution to Italy’s motor industry. Celebrated names like Ferrari, Maserati, Lamborghini and Ducati are all produced in Emilia Romagna and the region is also the birthplace of Enzo Ferrari. In addition to manufacturing, the area has a wealth of events and attractions making it a must-visit destination for motoring fans.
Emilia Romagna is home to an impressive nine museums dedicated to the motor industry, including Museo Ferrari which attracts over 200,000 visitors per year. An exciting recent addition to these museums is the Museo Enzo Ferrari (MEF) dedicated to Enzo Ferrari, which comprises his family home as well as his father’s workshop. The museum is a must-see, celebrating the life of this automotive icon.
In addition to the 13 museums, 18 private collections are dotted across the region, housing extremely rare exhibits.
Following the success of the first and second editions, the Motor Valley Fest is returning to Modena, from July 1-4, 2021. The festival is organized to celebrate the passion, artistry and technological innovation of the world-renowned, luxury motor vehicles native to Emilia Romagna. The 2021 edition will bridge our current physical and digital worlds, with a plan of events and virtual activities dedicated to all fans of two and four wheels.