Throughout 110 years, Alfa Romeo has marked the history of motorsport, design, technological innovation and custom, thus becoming one of the global symbols of Made in Italy excellence. And it is precisely in Italy, on the outskirts of Milan - the city that witnessed the birth of A.L.F.A., Anonima Lombarda Fabbrica Automobili, in 1910 - that this story is safeguarded and told in a dynamic way in one of the company's most symbolic places: Arese. 

This is the home of the Alfa Romeo Museum, the heart of a true brand centre that also includes the deposits of the entire Collection - which are now open to the public - the Documentation Centre, and a test track for dynamic activities, as well as the most modern amenities to welcome visitors with every comfort: from the restaurant to the store, from the spaces for private events to the sales show room, in an ideal link between past, present and future.