24th Report on Italian Tourism
Speakers: Alfonso Morvillo, Emilio Becheri, Mara Manente, Fabrizio Arosio, Flavia Maria Coccia, Alessandra Marasco, Pio Grollo, Oriana Cuccu
Speakers: Alfonso Morvillo, Coordinator of the Italian Report on Tourism, CNR IRISS;
Emilio Becheri, Director, Tourism - quarterly magazine dedicated to tourism Mara Manente, CISET; Fabrizio Arosio, ISTAT; Flavia Maria Coccia, ISNART; Alessandra Marasco, IRISS - CNR; Giulio Maggiore, Unitelma Sapienza; Pio Grollo, TREND Studio; Oriana Cuccu, Presidency of the Council of Ministers, NUVAP
The Report on Italian Tourism is the most relevant document of analysis and tourism policy since its first edition in 1984: in the early years of its publication was identified as the "bible of tourism" as it has provided theoretical definitions, interpretation of phenomena and hypotheses of development of trends in the sector, helping to outline strategies for planning and managing tourism businesses, maintaining this role even in the era of social networks and big data.
This XXIVth edition has a renewed editorial form, taking on a new configuration thanks also to nfographics, which makes it easier and to read and understand.
It is recalled that the presentation of the previous edition at the BIT on February 9th 2020, was one of the last industry events before the pandemic disaster and it is hoped that the presentation of the XXIVth edition in May 2021 will be one of the first events in a recovery phase for tourism.
The pandemic, from the perspective of tourism, was much more devastating than a war, more terrible than those that have broken out so far because it is an ever-present adversary and devious and undefeatable everywhere . Certainly, tourist activities, in their many manifestations, will once again take their course; however, they will feature in a very peculiar way compared to the past. This edition of the Report gives plenty of space to the pandemic and its effects on both a quantitative and qualitative level, further deepening the topics dealt with in the supplement to the XXIIIrd edition, in order to understand, using a clearer picture than in June last year, what the changes to the market and society will be and to indicate which levers should be focussed upon and which choices should be changed instead, taking external constraints into account. Leading experts in the field took part in the drafting of this volume, coordinated by Alfonso Morvillo, director of research at CNR-IRISS, who took charge of producing the report a decade ago, and Emilio Becheri, who launched it with a greatly innovative spirit back in 1984. From a structural point of view, the new edition of the report maintains its structure in five parts, and introduces some simplifications to the Index, but pays even greater attention to the quality of contributions and involving all stakeholders in the sector. Beyond their complexity, each of the five parts is characterized by some distinctive elements: Statistics and economics, Tourism services, Competitiveness of destinations and businesses, Tourism and markets, and Tourism policies. This last aspect will take on great importance in the future, thanks above all to the government's decision to set up a Ministry of Tourism, which was so much hoped for in that "report" and, in particular, in the conclusions of the aforementioned Supplement to the previous edition.