Our planet is home to enormous plant diversity. 85% of everything alive, by weight, is made up of plants. We animals, all together, represent a measly 0.3%. Despite representing the whole of life, plants are unknown and ignored by most people. Breaking out of this 'plant blindness' is crucial for the future of our planet and represents a huge challenge and opportunity for every sector of our business. Especially some businesses, such as tourism, which by their nature are inclined to make people look at the world with new eyes.
Our planet is home to enormous plant diversity. 85% of everything alive, by weight, is made up of plants. We animals, all together, represent a measly 0.3%. Despite representing the whole of life, plants are unknown and ignored by most people. Breaking out of this 'plant blindness' is crucial for the future of our planet and represents a huge challenge and opportunity for every sector of our business. Especially some businesses, such as tourism, which by their nature are inclined to make people look at the world with new eyes.