Wine tourism: new trends between bike events and digital tastings

Introduces, coordinates and organizes: Roberta Garibaldi; Speakers: Roberta Garibaldi, Riccardo Borghero, Tosca Chersich, Marina Montedoro, Fabrizio Mureddu, Federico Gordini

Introduces, coordinates and organizes: Roberta Garibaldi (www.robertagaribaldi.it);
Speakers: Roberta Garibaldi, President of the Italian Food and Wine Tourism Association;
Riccardo Borghero, Director of the Verona Chamber of Commerce promotion service;
Tosca Chersich, Promotion Area Manager of the Chieti Pescara Chamber of Commerce (in collaboration with Unicredit and the Made4Italy program);
Marina Montedoro, President of Associazione Colline Conegliano Valdobbiadene UNESCO;
Fabrizio Mureddu, Commissioner of UniNuoro;
Federico Gordini, Founder and President Milano Wine Week

This involves not only the product, but also culture, tradition, knowledge, territory, identity... Wine allows you to reach your palates, through tastings, and it also offers you the chance to tell your story, to empathise and thus learn and be involved. Tourists want wine-themed experiences that are engaging and memorable and go beyond just tasting. New events, innovative forms of storytelling, combinations such as bike and wine and much more will be the subject of this panel linked to the latest trends in the sector.