From Baby Boomers to Perennials, we're all passionately travelling together

Speakers: Massimo Broccoli, Davide Catania, Massimiliano Cossu, Giovanni Moretto, Ludovico Scortichini

Speakers: Massimo Broccoli, Veratour commercial director; Davide Catania, founder and sole director of Alidays Travel Experience; Massimiliano Cossu, CEO and founder of Portale Sardegna; Giovanni Moretto, Director of Market Management, Expedia Lodging Partner Services Italia; Ludovico Scortichini, President of Go World

Grandparents with grandchildren, families, young couples with young children, groups of friends, and solo travellers. Contemporary travel involves all ages and great generational mixing. The offering, using intermediaries or otherwise, needs more and more a tailor-made approach and an amalgam that takes into account differing needs and changing behavioural patterns. We must not forget differing approaches and sensitivities to technology, timing and experiences.