Seniors on holiday: what they want and how to win them over

Speakers: Ettore Mentasti, Nicola Montanari, Gabriel Pesaresi, Isabella Amaduzzi. Chair: Laura Dominici

Speakers: Ettore Mentasti, Personal Tour Owner; Nicola Montanari, Montanari Tour Sales Manager; Gabriel Pesaresi, Commercial Director of San Marino International; Isabella Amaduzzi marketing manager apt services Emilia Romagna Chair: Laura Dominici, Guidaviaggi journalist and Abo utHotel

The over 65s have free time on their hands, the ability to spend money and a great desire to travel and pursue their passions. According to ISTAT data, pre-Covid tourist spending on accommodation and catering services by Italians in the 'silver' age can be estimated at around 5 billion Euros a year, to which a further 7 billion Euros should be added for recreation, entertainment and culture. No less important is the economic impact of senior foreign tourists, which is worth 5 another billion and is led by Germany, France, the United Kingdom and the United States. What aspects should not be underestimated in travel proposals and how to capture your target market and build loyalty.