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Accessible tourism is still perceived by both companies and public authorities as a cost, not an opportunity. Although undeniable progress has been made in recent years, much remains to be done. Although there is a national and European regulatory context which prohibits discrimination and guarantees equal opportunities, unfortunately there is still and unfortunately perceived generalized inertia or resistance on the part of the sector in investing in this particular market segment. A study recently published by the European Commission indicated that the demand for accessible tourism in Europe was 780 million trips (intra EU and national). To this figure we must add the demand for accessible tourism by tourists from non-EU countries. (BRICs + Australia, New Zealand, Canada, USA, Switzerland) and that in 2012-2013 it was about 20 million travelers. Regarding the economic impact, accessible tourism is estimated to have generated revenues of almost 790 billion euros, generating over 8.7 million jobs in Europe. (2013) It is shown that with minimal improvements, the demand for accessible tourism could increase by a further 25%.
The lack of information and the marketing and promotion of good practices are often not integrated into regular information and distribution channels, but are often relegated to a real "niche". In short, there are serious gaps regarding the lack of information on the offer of accessible tourism and on access to information, where these exist. Involving the most important promotion actors, such as the organizers of the Fairs, is essential for: 1) highlighting the critical mass of accessible destinations, sites, attractions, activities and tourist services "for all" along the entire supply chain, capable of offering an excellent quality / price ratio. 2) attracting more tourists and maintain tourist flows of groups with disabled people 3) increasing the business opportunities for SMEs and micro SMEs in the sector.
Accessible tourism is still perceived by both companies and public authorities as a cost, not an opportunity. Although undeniable progress has been made in recent years, much remains to be done. Although there is a national and European regulatory context which prohibits discrimination and guarantees equal opportunities, unfortunately there is still and unfortunately perceived generalized inertia or resistance on the part of the sector in investing in this particular market segment. A study recently published by the European Commission indicated that the demand for accessible tourism in Europe was 780 million trips (intra EU and national). To this figure we must add the demand for accessible tourism by tourists from non-EU countries. (BRICs + Australia, New Zealand, Canada, USA, Switzerland) and that in 2012-2013 it was about 20 million travelers. Regarding the economic impact, accessible tourism is estimated to have generated revenues of almost 790 billion euros, generating over 8.7 million jobs in Europe. (2013) It is shown that with minimal improvements, the demand for accessible tourism could increase by a further 25%.
The lack of information and the marketing and promotion of good practices are often not integrated into regular information and distribution channels, but are often relegated to a real "niche". In short, there are serious gaps regarding the lack of information on the offer of accessible tourism and on access to information, where these exist. Involving the most important promotion actors, such as the organizers of the Fairs, is essential for: 1) highlighting the critical mass of accessible destinations, sites, attractions, activities and tourist services "for all" along the entire supply chain, capable of offering an excellent quality / price ratio. 2) attracting more tourists and maintain tourist flows of groups with disabled people 3) increasing the business opportunities for SMEs and micro SMEs in the sector.
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