Promoting an area: which tools to use in a practical way that is in tune with one's own identity

Speaker: Susanna Milani, Holiday Planner, DMC, Founder Susannetta Concierge. Chair: Maura Di Mauro, Intercultural, Diversity & Inclusion & Sustainability Specialist

An area is worth knowing because it is the real product we are selling, and so it is necessary to find a suitable sales method in tune with our brand, business model and target market. How can those who work in the non-hotel sector profile local offerings; how can they identify the strong points and the points of excellence to be added to the tourist offerings, and what tools and technologies can be used to promote and sell offerings?