The techniques of up-selling and cross-selling guest products and services have been available to the non-hotel industry for years but continue to struggle to establish themselves as a f feature in the non-hotel business model. In this panel we will discuss with the main players in the Italian market to understand the challenges and opportunities in this sector.
The techniques of up-selling and cross-selling guest products and services have been available to the non-hotel industry for years but continue to struggle to establish themselves as a f feature in the non-hotel business model. In this panel we will discuss with the main players in the Italian market to understand the challenges and opportunities in this sector.