The new instruments that will change travel forever: tourism 4.0 and augmented reality

MODERA: Shari Chudoba. PANELIST: Patrizia Allara; Flavio Tagliabue

In recent times, tourism has undergone a real revolution, helped by the overcoming of the critical time of the pandemic: when we were forced to stop travelling, tourist destinations, museums, cultural centres, turned to augmented reality to create new content. Augmented reality has become increasingly popular and this is because it allows all operators in the tourism chain to apply it, providing tourists with a wealth of information that is always available, 24 hours a day, 7 days a week. What lies ahead and what are the possible applications and developments? 

When
Sun, 12 February 2023
At
11:30 - 13:00
ORGANIZED BY

BIT

LOCATION
PAD. 4, Sala Coral 1
RSVP
When
Sun, 12 February 2023
At
11:30 - 13:00
Times
ORGANIZED BY

BIT

RSVP

The new instruments that will change travel forever: tourism 4.0 and augmented reality

MODERA: Shari Chudoba. PANELIST: Patrizia Allara; Flavio Tagliabue

In recent times, tourism has undergone a real revolution, helped by the overcoming of the critical time of the pandemic: when we were forced to stop travelling, tourist destinations, museums, cultural centres, turned to augmented reality to create new content. Augmented reality has become increasingly popular and this is because it allows all operators in the tourism chain to apply it, providing tourists with a wealth of information that is always available, 24 hours a day, 7 days a week. What lies ahead and what are the possible applications and developments? 

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