Technological innovation in tourism: virtual assistant and meta-social

Speaker: Flavio Albano, ADA Travel

In future, the heart of challenges for tourism will certainly be hyper-personalization and the challenges of combining Mobile, Social and Artificial Intelligence in order to create out and out conversational interfaces able to relate to tourists and hoteliers and build worthwhile experiences.

Beyond the technological approach we will see a revision of interactive models with a greater weight on gaming and user interactions, that will change the rules in social media.